Global Branding Strategy – Going Multilingual by Adding Most Spoken Languages
It is the demand for a personalized internet experience that drives the growing prominence of regional languages. The strength of local languages across the virtual space is only going to grow in the years to come, thereby making them crucial to give your brand global recognition.
The presence of appropriately localized regional content on your website and application enhances your brand’s local visibility. It gives you an edge over your peers that may not have a multilingual strategy. So, with such a multilingual approach, you connect better with your target audience and perform better than your competitors.
Alongside English, the languages that are rapidly emerging on the global virtual horizon, include Chinese, Spanish, Arabic, French, Portuguese, German, Malaysian, Japanese, and Russian.
These languages continue to grow in regards to the global share of internet users, and the content on the internet. These factors adequately justify the significance and the need to develop a multilingual global branding strategy if companies want their brand to graduate to the global market.
If you are a local or a regional brand that wants to increase your business scope by going global, building an appropriate multilingual global branding strategy can complement your efforts in transforming your brand into a global identity. Keep reading as we discuss six essential tips to build a multilingual global branding strategy, and the benefits to follow.
6 Tips to Build a Multilingual Global Branding Strategy
These days, you cannot confine your business to a single virtual or promotional platform. You’ve got to establish your presence across multiple platforms to increase the outreach and reach out to the right prospects. So, upgrading yourself to become a global brand requires a multi-dimensional multilingual global branding strategy that touches various corners of the internet and your business.
1. Create a Multilingual Website
Your website represents your business, approach, and your urge to succeed in the market. Your native users may not necessarily demand a flashy website or a site with excessive infographics.
But, when it comes to a multilingual website, what they expect from your website is an appropriately localized web content that helps them understand your offer, and make informed decisions.
So, at the outset, you must organize your content in the local language, localize it to the needs of the users to enhance its effectiveness within the target audience.
Website localization includes translating the content into the local language and ensuring the technical, grammatical, and cultural correctness of the localized content.
Besides, it includes aligning the various features of the websites such as its color scheme (keeping local/ regional/ national sensitivities in mind), the webpage layout to match it with the script of the site, translating the menus, image text, and to ensure that the localized version doesn’t look cluttered, messy, or inappropriately aligned.
2. Develop a Multilingual Mobile Application
Of course, you’ve must have a website, but, as a company intending to go global, operating without a mobile application isn’t possible these days, especially if your business runs online.
While developing a mobile application, you must stay extra careful and concerned about factors such as the script of the language involved, as you don’t have as much space as in the case of your website.
You must align the design of the application with the script, and size of the alphabets involved to give a neat and clean look. Besides, other elements such as content accuracy, color sensitivities, localizing phrases, sentences, images, graphics, and catering to cultural sensitivities stay crucial here as well.
Developing a multilingual mobile application creates easy and quick access to your brand, and further localizing it gives you the upper hand over your competitors. It enables interactions in the users’ language and therefore creates trust and credibility within them. These factors prove fundamental while taking your brand global.
3. Create a Multilingual Social Media Global Branding Strategy
Creating a multilingual global branding strategy doesn’t stop at developing a multilingual website and application but also establishing your localized presence across the regional social media space.
People spend a lot of their mobile time on social media. Hence, exploring this space creates a broader outreach and a higher number of business opportunities. In fact, a lot of people reach you and your website through various social media campaigns, and which is why you must create a multilingual social media presence as well.
Doing so involves localizing social media campaigns, advertisements, social media pages, Chatbots, etc. to facilitate local language interactions appealingly with your prospects. A social media global branding strategy connects your audiences better, as you reach them based on their interests, and through a localized message that instantly triggers a thought about your brand.
4. Develop Multilingual Offline Marketing Collaterals
Besides online branding strategies, you must also ensure that you develop multilingual localized offline marketing collaterals and promotional content. It includes localizing your brochures, radio, television, and print media advertisements.
Alongside, localizing documents such as user instructions, product information, training manuals, etc. facilitate local language interactions with the target audience, and strengthen your global identity.
Localize, but don’t let lose your Global Charm and Message
Localization doesn’t refer to changing your original identity. Remember, even the most notable global brands, haven’t lost their original global message and appeal while localizing their campaigns.
You’ve got a lot of examples in this regard. For instance, many global fabric brands continue to create multilingual brand strategies and localize their products based on weather conditions, and consumer psychology, of the local market. But they have not altered their global message and or lost their global charm in pursuit of meeting local demands.
People love global brands with localized products that suit their needs. So, ensure that as an aspiring global brand, you speak the language of the consumer without losing your original identity.
5. Partner with the Right Localization Company
Your global success in the modern-age pretty much depends on what kind of partners and associates you choose. Partnering with a localization company that helps you create a sustainable multilingual global branding strategy is essential to establish a strong local identity in the market.
Remember, doing it all on your own may help you save some money, but only in the short run. Localization companies creating multilingual strategies are in a better position to succeed, owing to their expertise in various languages and understanding of multiple cultures, markets, and businesses with which they’ve worked.
They help you go multilingual across various platforms, including websites, mobile applications, software applications, social media, and genuinely contribute to your global branding endeavors.
5 Benefits of a Global Multilingual Branding Strategy
Devising and executing a global multilingual branding strategy brings several benefits to your brand in the long run. It helps you outperform your competitors that may operate with a globalized approach. Here are some of the advantages that a global multilingual branding strategy offers you.
- Nothing beats the satisfaction of dealing with a brand that speaks your language. You win half the battle by speaking the localized version of the language that your prospects speak!
- Languages help you build long-lasting connections with your prospects. They connect you better than everything else and enable you to create a favorable business environment.
- Prospects gradually begin trusting you as a global brand. They love the fact that you are a global brand but localized to their demands, cultural sensitivities, and caring towards their needs.
- Over a while, your brand influences people’s buying habits and drives them towards your website and application to make purchases.
- All these factors eventually help you develop into a global brand. They help you increase your regional sales, and contribute to your global turnover.
Choose Filose for a Result-Oriented and Sustainable Multilingual Global Branding Strategy
Filose is one of the leading companies for the best multilingual global branding strategies. The company continues to work with a lot of reputed global brands across various industries, including banking, manufacturing, tourism, education, automobile, logistics, etc.
It has helped a lot of its clients go global and create worldwide branding through multilingual strategies customized to the market, business, consumers, culture, and the language involved.
Filose employs a team of localization experts and possesses expertise in over 100 Indian and foreign languages. The company devises the best multilingual global branding strategies across various platforms and localizes them to help you build the global identity that your brand deserves.
So, want to go global? contact to Filose’s experts on +91-20-49007800 or email to sales@filose.com
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