Benefits of Video Localization
One of the best and the most common instances of how helpful videos have been are recipe videos. Unlike the yesteryears, where people used to rely on books to innovate or try new recipes, videos have simplified the seemingly daunting task. Additionally, the inclusion of videos in routine education has further helped students enhance their understanding of a concept. And interestingly, videos have now become a routine in education!
The popularity of videos and their widespread use makes it abundantly evident that videos have become an integral part of our routine life, and they are here to stay. However, while that’s clear and known to everyone, we must not forget that while living in the age of digitalization, we have another aspect to cater to, and that’s localization!
Why? The answer to this question is pretty straightforward, and there exist two significant reasons for it. First, the internet has penetrated the interiors of every country of the world. Several remote regions, which were once physically inaccessible, now have the internet. The second reason is the result of the first one. The rapid and deep penetration of the internet in the interiors has provided access to digital content to many non-English speakers.
The ever-growing number of non-English speakers, or in other words, regional internet users, has given rise to the need to create video content in the local language. Or, you may say, it has created the need to localize videos. But then, why is video localization so critical. The answer may seem obvious. However, it transcends commercial benefits and helps the brand in many ways in the long run. Let us look at five benefits of video localization.
What is Video Localization
At the outset, let us know what video localization is. Often, people mistake video localization for video translation. While translation is a significant part of localization, video localization involves producing video content in a specific language for a particular audience. Furthermore, it requires you to make changes relating to the culture of the audience involved, using terms they use, removing those they may find offensive or which they don’t use or understand. Thus, it involves ensuring the video script and the video experience are something they resonate with.
5 Benefits of Video Localization
If you think video localization has only commercial advantages linked to it, you aren’t even looking at half the picture. Localization has extensive benefits that concern the value that users derive from it and thus the brand image that the content enhances in the long run. Accordingly, let us explore five advantages of video localization.
1. Video Localization Enhances Regional Outreach
Here, the basics come into the picture. Fundamentally, human beings tend to connect with brands that speak their language and in a way that resonates with them. English still leads the number of internet users across the globe. However, when it comes to creating regional outreach amidst evolving expectations, increasing regional language internet users and the need for personalization (in the users’ local language) for a higher engagement, video localization becomes a must.
In this view, video localization, when marketed comprehensively, helps enhance the outreach of a particular brand. Meaning, it helps the brand reach every potential regional prospect through a video that speaks their language and has their cultural and linguistic nuances in mind. So, for brands looking forward to broadening their outreach in a regional market and want to sound, appear and feel local, video localization becomes one of the ways forward.
2. Localized Videos Connect and Engage Better
This is pretty much related to the first point. As humans, we connect with a fellow human being who speaks our language. For instance, while in a foreign country with very few people speaking your language, finding an individual who does feel like a relief, and you connect with them instantly.
Similarly, videos localized for a particular target audience prove more fruitful for the brand in short and the long run. For example, an eLearning promotional video for students across a specific region, say Udupi, where the majority of the people speak Tulu, localizing the video in the Tulu language, preferably with local words, terms, accent, and local names and characters, etc. is more likely to connect with local prospects than a video in Hindi or English.
3. They Boost Local Search Engine Results
Search engines have become more user-friendly than ever. They intend to find a precise and the most accurate answer to their concern. Given that many users use the internet in their own language, optimizing your content, regardless of whether it is text, audio-video is imperative to enhance your visibility across the local language search engine results and be found when users search for you.
Technically, optimization of localized videos is a part of the overall localization activity involving localizing metatags, web hosting, meta descriptions (including locally searched and local language keywords), etc., and enhancing the ranking of the video for local language searches. So, a localized video with appropriate and accurate content stands a thicker chance of ranking over a non-localized one.
4. Video Localization Fosters Positive Relationship
People, especially in the case of new and unknown brands, trust those appearing local to them. Besides, videos that are localized across every necessary and relevant aspect create a sense of delight among the target audience. People feel better and cared for when they see businesses talking their language and when they see videos that know them better, understand them and provide what they want in the way they prefer.
5. Localized Videos Signify Customer Concern
Localized videos are said to enhance user engagement. However, in what ways? Is it only the language that plays a significant connection here, or is there something else? No. Language is a vital element but not the only one. It does drive a substantial part of the engagement, but what matters equally to users is the information they get in the local language and in a way they understand.
A thoroughly yet relevantly localized video connects with users at the emotional level and enables informed decisions-making. These elements prove vital in building brand identity and denote a high level of concern towards users. That’s because enabling prospects to make educated decisions is one of the first signs of being user-friendly. So, such brands become more successful than their counterparts that hesitate to invest in localization.
Interact, Connect and Engage with Localized Videos Through Filose!
As one of the leading localization service providers across the globe, Filose offers video localization services in over 100 Indian and foreign language and language pairs. The company’s localization experts possess linguistic expertise and an understanding of the culture of the audience involved. They take care of linguistic and cultural nuances, and at the same time, ensure the message and its impact do not dilute in the process of localization.
Filose works as the text, audio, and video localization partner for various companies across the globe and has delivered outstanding results over the years. The company’s unmatched expertise and unparalleled success across the localization sector make it a sustainable partner to invest in localization. To know more, call +91-20-49007800 or email to firstname.lastname@example.org.
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