5 must-have Languages for your Global Brand Website
With competitors spread across almost every corner of the world, the global business horizon has transformed into nearly a battlefield that allows only the fittest of brands to survive.
These days, every brand wants to transcend regional and international frontiers. Every enterprise, whether global or domestic, looks forward to exploring the local markets. But, besides operational and administrative challenges, modern business owners and enterprises confront a plethora of other critical concerns, out of which the native language of the market is one.
English was and probably will always remain the Lingua Franca of the business, and the web world. But, stepping in a new market with a unilingual strategy simply does not work anymore. Your brand has to speak the native language to connect with the local populace and open the doors to fruitful and sustainable local business opportunities.
Besides, as the internet continues to cover more and more people on the planet, the number of regional internet users is on a continual rise. Hence, local languages or languages apart from English have lately started to gain popularity in the virtual space.
So, one can confidently say that an English website, especially if a particular brand intends to spread its wings in the non-English speaking country or region, will not connect as much as adding local language support to it will prove advantageous.
With millions of languages and dialects out there, it is practically impossible to add every language to your website. So, whether to have a particular language on your website depends on the region you plan to tap. But, a few languages, owing to their number of speakers, and the business potential of the countries where people speak them, have become a must for every website.
So, if you are wondering as to which languages to add to your website, reading this blog will prove helpful. It highlights some global and Indian languages that you must add to your website, based on their use and popularity in the web cosmos.
Make Your Brand More Accessible – Top 5 Languages that Really Matter
We’ve picked five global languages. These are among the most popular on the internet, based on their internet users according to https://www.internetworldstats.com/stats7.htm. Translating your website into these languages proves instrumental from the viewpoint of tapping global prospects.
English is the most obvious, and the leading candidate. It is the most represented language online, as over 25% of internet users worldwide rely on English language content.
But then you need not translate your website into English. It is the default and the founding language of the internet, and you are likely to have an English website in the first place. So yes, English still, and will continue to dominate the internet for many more years to come.
You were expecting this, weren’t you? Chinese is indeed one of the most popular languages on the internet, and with 19.4% internet users using it, it is only second to English.
So, whether you plan to take your business to China, (or the Chinese-speaking regions), with the number of Chinese speakers worldwide, and the internet users using the language, it is always prudent to translate your website into Chinese.
Spanish is the web language of 7.9% of internet users across the globe. Besides, the language is native to over 350 million people in the world.
These figures sharply point towards the fact that if you want to expand your business in Spain, or within the Spanish-speaking internet using community, you must translate your website in Spanish.
Also, as the number of Spanish speakers will continue to increase in the years to come, the language is only going to become critical to businesses that wish to go global. So, if you are one among them, translate your website into Spanish.
There weren’t as many Arabic internet users in the world until 2013. However, the number has grown considerably in recent years. Today, with over 5.2% of people using Arabic as their internet language, Arabic has graduated to the fourth spot of the most popular languages on the internet.
But it isn’t the only reason that makes Arabic a must-have language on your website. Other factors, such as the business potential of the Arab world, and the ever-increasing number of Arab speakers worldwide speak of Arabic’s growing prominence in the virtual world.
Now, you may not have expected Portuguese to appear in the list, but the fact is, it has turned out to be one of the most popular languages on the internet.
Of course, there are reasons for it. In 2013, only 47% of Portuguese speakers were connected to the internet. But, since then, the penetration of internet within the Portuguese speakers has been rapid.
Today, the number of Portuguese internet speakers has grown to a staggering 130 million. So, approximately 4% of internet users in the world use Portuguese.
Other languages on the list include French, Japanese, Russian, and German. These languages may not have appeared on the top five list. However, one cannot ignore their significance, and it is good to have these languages as well on your website.
Winning Indian Market – Top 5 must-have Indian Languages on your Website
India’s growing influence as a leading marketplace and its potential to continue growing in the years to come, constitute the significance of Indian languages on the internet. So, let us talk about the top five Indian languages on the internet.
According to Statista, in 2018, India had approximately 480 million internet users. In 2019, the number grew to around 525 million, and in 2020, experts project the number to increase even further, making India home to about 565 million internet users.
The future seems even more promising. Statista projects a considerable rise in the number of internet users in the country. So, by 2023, we will have over 660 million internet users!
On the other hand, according to one of its articles, Forbes came up with an interesting fact. It projects that by 2021, Hindi-speaking internet users will outgrow the English-speaking ones to graduate Hindi to the most used language on the internet in India.
So, considering the ever-growing number of internet users in India, companies looking forward to expanding on Indian soil must-have their websites speak multiple Indian languages.
If not all, at least five of them to create a significant outreach and to let language manufacture sustainable business opportunities. The list comprises Hindi, Marathi, Tamil, Telugu, and Bengali, based on the popularity of these languages on the internet, and the users that use it.
Other languages, depending on the target regions of your business include, Punjabi, Gujarati, Kannada, and Odiya. These languages hold a lot of promise in terms of their internet user-base. So, if any of, or all these regions are on your agenda next, you must translate your website in all these languages.
Filose – Your Multilingual Translation Partner
Filose’s proven expertise and extensive experience in translating content into over 100 Indian and foreign languages give its clients the upper hand when it comes to developing multilingual websites, business content, and establishing connections with the native audience.
The company employs some of the best linguistic resources that ensure absolute accuracy across every aspect of the language. Besides, Filose’s expertise in working with businesses from several industries contributes to its reputation and credibility in the translation space.
Filose can work for wonders your business on the linguistic front.
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